Industry path · Consumer & retail
MBA careers in Consumer Products
Consumer-products and retail employers hire MBAs into brand, category, and commercial-strategy roles across CPG and consumer brands.
- Mapped roles
- 4
- occupations MBAs take in consumer products
- With wage data
- 4
- published benchmarks
- Median wage span
- $79k–$167k
- across mapped roles
- Verified MBA outcomes
- 0
- still being collected
What MBA roles in consumer products pay
Wage ranges for the occupations MBAs commonly fill in consumer products — the soft band is the 10th–90th percentile, the solid band the middle 50%, the marker the median. These are occupational wage benchmarks across all workers, not MBA-specific salaries, but they show how pay is structured in this industry.
These are occupational wage benchmarks for roles MBA graduates commonly target — wage context across all workers, not verified MBA-specific outcomes.
Marketing Managers
$166,790median
Brand and category marketing leadership.
Market Research Analysts and Marketing Specialists
$78,760median
Consumer insights and commercial strategy.
General and Operations Managers
$105,770median
GM roles owning a brand P&L.
Industrial Production Managers
$126,060median
Manufacturing and operations for CPG.
See the full benchmark table▸
| Role (occupation) | Median annual | 10th–90th pct | U.S. employment |
|---|---|---|---|
Marketing Managers Brand and category marketing leadership. SOC 11-2021 | $166,790 | $90,260 – $293,610 | 395,240 |
Market Research Analysts and Marketing Specialists Consumer insights and commercial strategy. SOC 13-1161 | $78,760 | $43,390 – $155,480 | 899,580 |
General and Operations Managers GM roles owning a brand P&L. SOC 11-1021 | $105,770 | $50,090 – $253,390 | 3,503,020 |
Industrial Production Managers Manufacturing and operations for CPG. SOC 11-3051 | $126,060 | $78,000 – $205,520 | 246,250 |
These are occupational wage benchmarks for roles MBA graduates commonly target — wage context across all workers, not verified MBA-specific outcomes.
What MBAs do here
Brand management
Owns a brand's P&L and marketing mix.
Category / commercial strategy
Drives category growth and channel strategy.
Operations & supply chain
Runs the make-and-deliver engine.
Functions MBAs run
The teams and remits graduates commonly own in this industry.
What affects your pay on this path
Two people on the same path can earn very differently. These are the factors that move the number most — worth weighing as you plan your MBA.
- Company scale and brand portfolio
- Function (brand vs. supply chain)
- Geography
- Bonus structure
Concentrations that fit this industry
Tap any to explore that career path.
Related tools
MBA ROI calculator
Model payback with your own tuition, salary, and debt — an estimate, not a verified figure.
Debt payoff calculator
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Methodology
How we source, label, and gate every figure on SalaryMBA.
Help us add real salary ranges for MBAs in Consumer Products
SalaryMBA is built from real outcomes people share. A reliable range here needs:
- 1A handful of real, reviewed outcomes from people on this path
- 2Their school, role, industry, and city — so ranges reflect like-for-like
- 3Public datasets and school reports to cross-check the numbers